I’m not going to eat Pizza Hut, ever. Or, I’m not going to pay to eat Pizza Hut, ever (free pizza will be eaten, no matter the supplier).

But Reggie Bush as a huckster for Pizza Hut makes no sense to the NFL fan. Or it shouldn’t. He wasn’t great, nor good enough to be passable as an everyday starter on fantasy teams. Why is he able to land sponsors? It doesn’t make sense.

The NFL is not driven by personas, they wear these helmets. You can barely see them except in super slo-mo replays or the jubilation after plays (actually the most emotionally invested audiences get is when the helmets are off…you know when you can see them). So it would make sense for Peyton Manning to do commercials. He is awesome. Tom Brady, sure. Chris Johnson (before this year), yes.

And maybe that’s the lesson. If you are a company, you should not have a running back as your promoter. Their shelf life? Not good. Which infuriates me even more. Because Reggie Bush wasn’t even on the NFL shelf. And then he lost his Heisman.

And maybe I missed the point. Maybe Pizza Hut really believes Reggie Bush could be traded for a pizza. I agree with that, that trade would not be vetoed in my league.

Or maybe being married to a Kardashian for a few years(or months or whatever) really made him a household name.

Rant over.